NETFLIX FYSEE 2019

The ‘For Your Consideration’ is a period that takes place every year in the lead-up to the Emmys—an opportunity for every brand to woo shortlist votes from Television Academy members. With increased competition from rivals such as Amazon and Apple, it’s become imperative for Netflix to up its game each year.

Bring on “Netflix FYSee” a pop-up immersive event that plays hosts to fans, academy voters, industry peers, and press alike. For 6 weeks, we took over two giant sound stages at a Hollywood backlot studio where guests are invited to interact with activations, watch show screenings, hear the latest news and updates on their favorite shows, participate in Q&A-led discussions with actors, and showrunners, all the while creating their own post-worthy moments.

A pop up immersive exhibition space designed for guests to lead themselves around with their own sense of curiosity and imagination.

Representing 36 Netflix Original titles on the floor, plus several branded expressions, this space serves as the perfect format for Netflix to engage with audiences more meaningfully.

CASE STUDY FILM

PRESS
> Variety.com
> Eventbrite
> Indiewire
> Indiewire

IN THEATRE RECORDINGS
> David Letterman x Zack Galifinakas
> Oprah: When They See Us

Now in its 3rd year, FYSee represents the largest experiential effort on the Netflix calendar year, and has been attributed to Netflix’s resounding success at the Emmys for the last 2 years and counting.