NETFLIX FYSEE

IMMERSIVE EXHIBITION

This first of a kind pop-up exhibition in Beverly Hills was for Netflix during The Emmys voting season. The multi-purpose event space featured: show specific activations, interactive photo moments, as well as Q&A panels over a 5 week program. Generating a huge amount of buzz online, it helped Netflix gain 91 Emmy nominations for 2017, a big jump up from the 54 they received in 2016. Noted by New York Times as the new benchmark campaign in the lead up to The Emmy Awards.

(Case Study below)

Online press / New York TimesVanity FairEnt WeeklyDaily Mail UKCNN Ent • Refinery 29US WeeklyCosmopolitan 

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Stranger Things
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Pose in front of the elevated Hawkins Van
Entice the demogorgon
Luke Cage by Marvel Comic
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The bubble wall
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The Get Down
Boom box chandelier
The Narcos money wall
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Netflix Comedy Specials
Chatter teeth wall
The Crown
Black Mirror
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Interactive cracking mirror
Unbreakable Kimmy Schmidt
House of Cards
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Discussion panels on the main stage
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Opening Party
Exit signage