KAHLUA POCKET KAROLER
For the 2015 holiday season Kahlúa wanted to cut through on social media with an engaging idea. Bring on the Kahlúa Pocket Karoler - the update to carolers that go door-to-door around your neighborhood. The integrated campaign tied back to a launch film and a series of social films all aimed to get folks into the spirit and download the app.
HOW IT WORKS
The iPhone app enables you and your friends to sing along with each other in unison by shaking your phone. Adding to the fun you can choose a variety of singing voices e.g. the drunk uncle, or the annoying sister.