KAHLUA POCKET KAROLER

INTEGRATED CAMPAIGN

For the 2015 holiday season Kahlúa wanted to cut through on social media with an engaging idea. Bring on the Kahlúa Pocket Karoler - the update to carolers that go door-to-door around your neighborhood. The integrated campaign tied back to a launch film and a series of social films all aimed to get folks into the spirit and download the app.

MAIN FILM

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HOW IT WORKS

The iPhone app enables you and your friends to sing along with each other in unison by shaking your phone. Adding to the fun you can choose a variety of singing voices e.g. the drunk uncle, or the annoying sister. 

(Social Films)